Keeping Sales Momentum through Year End

Sales banners

With Black Friday, Small Business Saturday, and Cyber Monday in the past how can you keep up the momentum through the end of the year?  There are a variety of ways to go about maintaining strong sales throughout the month, and good signage can be a key to your success.

Store Hours – many businesses adjust their hours for the holiday season.  If you’re a business that will be closing earlier, or on specific days, the last thing you want is your clients showing up, finding you closed, and leaving frustrated. On the other hand if you’re increasing your hours of operation you want to be sure that customers are aware and traffic stays strong through those extended hours.  In either situation it’s critical that you have effective, highly visible signage to keep buyers informed. Consider putting signs throughout the store, not just on the front door. Placing a sign near the cash register or in the lobby will make sure they don’t get looked over.

1 or 2 Day Sales – while you may be prepared to run a sale through the entire holiday season, it’s better to run multiple different campaigns throughout the month. Promote the upcoming sale heavily, but limit the length of it to create a sense of urgency. You’ll need good signage to effectively pull this off.  Banners are a great way to make a big impact. Consider ordering several different banners each promoting a different sale. This will ensure customers take notice as the banner is regularly changing. Proper signage is also extremely helpful in clarifying for customers exactly what is, and is not included in the sale. There’s nothing more frustrating for a buyer than getting to the register and finding out that the product they thought was on sale is actually excluded. Rather than risking the whole sale over a miscommunication, use clear signage throughout your store to keep everyone informed.

Bundle Products – the ultimate goal is to increase the value of the average order or purchase. One great way to do this is by bundling several items together at a slightly discounted price. Making 30% on a $100 sale is better than 40% on a $30 sale. Find similar products that the customer may have interest in acquiring and offer a nice package deal. Depending on the product, you could even offer to literally bundle them into a nice basket or holiday wrapping to make them the perfect, and easy, gift item. Consider the use of a sidewalk sign to let customers know about the current bundled package being offered.

Record sales are expected in this year’s holiday spending and if you want to make sure you finish strong be sure to effectively use signs both – big and small – to encourage your holiday shoppers to fill their stockings with the perfect item from your store.

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