If you’ve been in the market for either of these products before you may have wondered what the difference is between a sticker and a decal. Many people use the terms interchangeably, but in fact there are some significant differences between them. What about stickers verses labels? Turns out those are actually different items as well. For the most part the #1 difference between all 3 is – application. All 3 are comprised of two layers: an adhesive and a paper baking. The adhesive layer is applied to the paper backing and your design is printed on the front. So if the composition of the products is the same, how do you choose?
As a business owner it’s very likely that you’ll need to purchase all 3 of these products at various times. Using decals for marketing on your windows or walls is a great way to make use of spaces that are often left blank. They’re one of the less expensive signage options, which allows for regular updates as the needs of the business change. Stickers are great give away items at trade shows or for employees. Many people will put stickers from their favorite companies or products on everything from their notebook to their laptop. It’s a great way to increase your brand recognition through mass distribution. Of course depending on your product, labels may be necessary for product information, shipping, or identification.
Infinity Signs, NW can help you design all three and make sure every facet of your business marketing is intertwined and cohesive. We’ve worked with many companies to determine the appropriate placement of decals, quantity to order for stickers, and layout of labels. We can help you figure out what material type and adhesive will work best based for the surface and location on your product. Give us a call today and we’ll get your decals, stickers or labels designed, printed, and in your hands in no time.