Now is the time to start preparing for summer, and while you may think all things digital are the way to go it turns out that studies continue to show that signage is critical. In fact adding a banner to the front of your business can increase sales dramatically. One study found that 68% of American consumers said they recently purchased a product or service based entirely on a sign catching their eye and getting them to go inside the store. Those are sales that would never have happened without a good sign, or banner. This same survey found that nearly 80% of people entered a store that they’d never been to before simply because the sign was so intriguing. That gives you a lot of power to influence your customers by choosing a well-designed sign.
It’s important that you do more than just hang something in front of your business. Two thirds of those surveyed believe that the quality of the sign is a direct reflection on the quality of the products or services found inside. Infinity Signs NW understands how critical sign quality is and we make sure that our customers have a beautiful, professionally installed sign or banner every time they partner with us. 50% of the people surveyed said that they’ve decided not to go into a store because of poorly-made signage.
Sign quality is of the utmost importance, but placement and readability are equally critical. A cluttered, difficult-to-read sign is just as bad as a low-quality sign, or one that’s hung in a difficult to see location. Before Infinity Signs NW goes to work on your sign we’ll help you make sure that you’ve included only vital information, aesthetically appropriate graphics, and lettering that is the correct size and color for easy reading. By working together we can make sure you’re getting your message across in the most concise manner possible. Your customers will only spend a few seconds glancing at your banner or sign, we have to make each one count.
If you want to grab those summer strollers this year and get them to give you a closer look consider updating your signage and adding a banner. More people will be out-and-about now that the weather’s improving so there’s no better time to take advantage of that additional exposure.
Infinity Signs North West 