Many people think of advertising on vehicles as something done by large companies with a whole fleet of cars on the road, but a vehicle wrap can be an incredibly effective tool for small businesses as well. Vehicle wraps are a very affordable way of reaching a large number of people in a relatively small geographic area. For small businesses this type of targeted marketing is invaluable.
A vehicle wrap has one of the best returns on investment available with an average cost of around 4 cents per thousand impressions. Compare that with a newspaper ad which costs roughly $19.70 to reach a thousand impressions, and a vehicle wrap is a no brainer. In addition, most vehicle wraps last 5+ years with no signs of aging. There are very few marketing options that have that type of long term range.
Have doubts about a vehicle wrap being effective for your small business? The good news is it’s very easy to track how effective a wrap is for your company. Try getting a different phone number to put on the wrap so you’ll know exactly where customers saw your information. Another idea is to advertise a special deal or discount only on the vehicle wrap. When customers contact you regarding that deal you’ll know they’ve seen the car around town. Another option is to create a special landing page on your website and put that address on the vehicle wrap. By tracking the traffic to that page you’ll get an idea of the effectiveness of the vehicle wrap.
Of course it’s critical that your wrap look good to the public, so you’ll want to be sure to use a professional to print and install it. Infinity Signs NW has been doing vehicle wraps for businesses in the Boise area for years and our team of professionals gets the job done right every time. A good wrap installer will protect the paint on the vehicle from any potential damage from the wrap as well as potential scratches during installation.
Infinity Signs NW uses only premium vinyl materials designed specifically for vehicle wraps. We offer vinyl laminates that are formulated to protect printed graphics from both abrasion and UV fading. In addition, Infinity Signs NW offers a quick turnaround to ensure your vehicles are on the road as soon as possible. Contact Infinity Signs NW today to get more information, tell us about your project and get a quote!
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