As election season draws near, political yard signs will be popping up in favor of the candidates in the running. To have a successful yard sign, it needs to conform to design rules and be used strategically. Here are some tips to keep in mind while designing a political yard sign:
The larger the sign, the easier it is to see and read, but its size will depend on where it is being placed. Consider having multiple sizes for different areas. Larger signs can be placed on busier streets, while smaller signs can be scattered throughout neighborhoods.
Like fonts on almost all signage, it should be legible and large enough to read. Stay away from fancy fonts with lots of extras. The letters on the sign should never be smaller than 3 inches. The larger it can be, the better it is for visibility.
- Color and Images
Bold colors can make a sign stand out, but remember to keep a contrast between the background and text. Having a headshot on the sign can be an easy way to stand out and help with recognition at the polls.
Even a sign following these tips won’t get noticed without a strategy in place. Advertising should be a deliberate, structured plan to reach the audience. Here are some tactics to get the most out of a political sign campaign:
- Voting Area Map
Using this map, which can usually be found online, gives the candidate and their team an idea of where signs should be placed for the best visibility. Find busy intersections and areas that voters in the area are likely to pass on a daily basis.
- Learn the Rules
Knowing the rules of the city or county is beneficial. Some have rules about how close to the road a sign can be located. If passing them out to voters, be aware of HOA’s having possible rules or limitations as well.
- Change it Up
Seeing the same sign every day will get boring. Consider having a few different designs, and switching them out throughout the campaign. This will garner more attention from passersby.
For help designing and creating political yard signs contact Infinity Signs NW. We have experience creating many types of yard signs.