As people drive, they take in the sights around them, including business signage. This has a tremendous impact on the success of outdoor business signage, and the rising popularity associated with electronic message center signs. These signs have moving message displays of text, graphics, or a combination of the two.
Businesses planning to upgrade their signage to an electronic message center should take into consideration these benefits that come with this type of signage:
- Message Versatility
In addition to promoting your business location, electronic signs can easily be updated with flashy new messages. They can display a wide array of text and graphic combinations to relay messages to customers about sales, special events, and more.
Business owners can update the content of the messages with the click of a button and tailor certain messages to certain times of the day with scheduling. It easier and cheaper than running different commercials on radio or television each time you want to send out a new message.
- 24-Hour Messages
The signs can run 24/7, reaching as many potential customers as possible. They’re visible in direct sunlight, and remain illuminated throughout the night. Even though the business may only be open from 9-5, its advertising efforts will be seen at all hours.
- Attention Boosting
Passersby already notice business signs, but a moving, illuminated sign will grab even more attention. An electronic message center sign will increase the visibility for a business. Some businesses like to include their catch phrase for additional business branding.
If your business has a message or messages that you want to display, Infinity Signs NW can create a sign to bring your message to life. Talk to the team at Infinity Signs NW about how your business can benefit from an electronic message center sign.