Do Business Cards Still Matter?

With all of the technology in the world today, it might seem a little strange that people are still swapping business cards. Almost everything in the business world is digital and online today, so why do business cards still matter? Here are five reasons:

  1. Personal

Digitally exchanging information is often cold and impersonal. When physically handing someone a business card, there is a conversation and the chance to make a connection. Being able to talk to someone, putting a face to the name, makes that information more memorable.

  1. Direct Marketing

Potential leads, contacts, or clients are everywhere. Having a business card on hand to give people is a much simpler and effective way to market the business than telling them about it. With the contact information on a business card, the recipient can then go visit the business’s web page and social media sites, working in tandem with Internet marketing efforts.

  1. Branding

The sky is the limit when designing businesses cards. There are so many ways for a business to put their brand on a card. A creative business card can make a big impact and can further a conversation. Let the brand speak through the design, size, or style of the business card.

  1. Continued Marketing

When someone receives a business card, they might pass it on to another person in need of those services. Business cards continue to market that company each time they are passed on to another potential client.

  1. Professional and Prepared

In the business world, being prepared is everything. Writing down contact information on a scrap of paper or a napkin is a great way for it to get lost. Having business cards on hand at all times shows potential clients you are prepared and professional.

Business cards won’t be making their exit anytime soon. Let the team at Infinity Signs NW create the perfect memorable business card for your business.

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