5 Benefits of Channel Letter Signs

Channel letter signs are a very popular option among businesses for building exteriors. These signs can be designed to be visible both day and night with either front or back lighting. They provide a beautiful 3D effect. These bold signs help create an easily identifiable brand for any business, making them an excellent choice.

Five of the main benefits of custom channel lettering include:

  1. Excellent Visibility

The 3-D quality and lighting make channel letter signs visible from far away. Having an easily seen sign is important for businesses, especially those in multi-tenant buildings or large business campuses.

  1. Size Advantage

Some code jurisdictions put a limit on the size of certain types of signs, which means the text on the sign could be too small to be noticeable. Using channel letters to create the sign allows for the text to appear larger, while still staying within the permitted size. This is because channel letters are displayed as individual letters mounted onto the exterior wall. The background is then no longer considered in the size of the entire sign because actually the wall of the building is the background.

  1. Unique Style

While a large number of businesses in Boise and the Treasure Valley have channel letter signs in front of their building, no two are the same. There are many different styles of channel letters that can be coupled with different fonts and colors to make each channel letter sign unique to that business and their identity.

  1. Brand Boosting

Channel letter signs can be made to match the feel of the brand, therefore re-instilling the brand in customers’ minds. Using colors, fonts, size, fabrication, illumination, and mounting, Infinity Signs NW can make a channel letter sign to perfectly portray the business’s brand. Channel letter signs also look professional and aesthetically appealing, which helps to increase brand image.

  1. Mounting

There are several ways channel letter signs can be mounted to a building depending on the background they will be placed on. The most common mounting applications are:

  • On a Raceway: this provides support from just one side of each letter whether it be left, right, top or bottom.
  • On a Box: This provides support from the rear of each letter.
  • Directly: In this application, the letters are mounting directly onto the existing exterior of the wall.

Whether an old building sign needs replacing or a business recently moved into a new location, the team at Infinity Signs NW can create the perfect sign for that space and install it. Stand out and be visible with a custom channel letter sign from Infinity Signs NW.

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