Promotional signs are part of every retail store. They can be promoting many things: a new product, a big sale, etc. When creating the perfect promotional signage with the help of Infinity Signs NW, keep these suggestions in mind:
- Color Value
This is a general rule for signage, that should be a high priority for promotional signage. Never use a low value color with a low value color. This means do not use light lettering, such as yellow, on a white background. It may seem bright because it is fluorescent, but it will not effectively contrast against a white background.
The same rule goes for high value against high value. No black lettering on a dark blue background. Contrast makes signs readable.
Considering what is going to be surrounding the sign is an important first step in the signage process. With Boise and the entire Treasure Valley experiencing so much snow and ice, a winter outdoor promotional sign should not be white. There’s a chance it would blend in with the snow and ice and not be seen by the intended audience. You will want to avoid green outdoor promotional signage in spring and summer as well. If the sign is indoors, think about what products, walls and shelving it will near and choose a color that will stand out.
- Simple Text
Signs need to be readable, which means using a text that is easy to see. Promotional signs often use bold, capitalized letters to get people’s attention. They also use as few words as possible, but still attract attention. Think of “SALE” or “CLEARANCE” signs. They’re simple, direct and to the point.
Promotional signs don’t have to be fancy, they just need to have high contrast and be readable. The team at Infinity Signs NW can help retail businesses design promotional signs for any need. Visit our website to learn more about our sign services.