3 Tips for a Successful Grand Opening

An effective store grand opening can be quite time consuming and expensive. Get the most benefit from your grand opening by getting the word out and attracting potential customers. To create a successful grand opening event, incorporate these:

  1. Signage

Get the attention of people walking or driving by with a grand opening banner. Often people aren’t aware there is a grand opening for a new store until they see the new banner advertising it. They are usually large and bright, with bold colors and text. The team at Infinity Signs NW can create the perfect grand opening banners to hang outside the new store.

Signage might also include smaller signs or flyers posted around town, or for people on street corners to hold and spin. The more signage used to advertise, the more people will know about the grand opening. Seeing signs more frequently also increases brand awareness and creates a certain excitement for the grand opening event.

  1. Advertising

Advertising is a must for any business. Different businesses will reach their target audience with different forms of advertising. They can use print, yard signs, radio, television, benches, social media, etc. Most new businesses will want to advertise the grand opening using more than one advertising medium.

  1. Promotional Items

People like free stuff. That’s why promotional items work well to attract people to grand openings and other events. Have smaller promotional items, like key chains or bottle openers, on hand to give away to guests when they arrive. A great way to attract an even larger crowd is to create a drawing or contest for visitors to enter. A large gift basket full of promotional items and merchandise from the store makes a great prize for the winner.

The team at Infinity Signs NW can help coordinate all of the grand opening signage and find the perfect promotional products for the event. With the right mix of the three factors mentioned above, any grand opening can be a success.


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