5 Digital Signage Statistics

A lot of business owners are starting to wonder about digital signage and if it could help their business. These five statistics might help with this decision:
1. Digital Stands Out
A 2012 study found that 71% of people felt advertising on digital billboards stood out more than online ads. They are also more prominent than television ads according to 46% of the participants.
2. Digital Signs Reach More Customers
Seventy percent of Americans report having seen a digital video display in the past month. Another interesting fact is that 75% percent of people recall seeing a digital billboard in the past month while traveling, which means the digital signs are reaching more than just the people who live in the particular town where the sign is located.
3. Digital Holds Attention
Drivers spend significantly longer looking at digital billboards than traditional billboards as they are driving. Giving these signs more attention helps viewers recall the digital advertisement later, especially when it has an animated and colorful display. Although driver distraction was a concern when these signs first became popular, experience has proven this is not a problem.
4. People Remember the Message
Of people who have recently seen a digital billboard, 55 percent could recall the specific message displayed. Advertisers frequently find it challenging to get people to remember a specific message through an advertising campaign, but digital signage has proven to be one of the better ways to reinforce the message.
5. Drive Sales
When people see an ad, it can make them want that item immediately. Digital advertisements can do the same thing when people drive by and see them. Nineteen percent of consumers claim to have made an unplanned, impulse purchase of products they’ve seen digitally advertised.
If your business has decided to use digital signage talk to the team at Infinity Signs NW. We will work to find the right digital sign for your business needs.

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