Many companies use T-shirts as part of their company uniform without realizing some of the other benefits T-shirts can bring to business marketing. Increase revenue and brand awareness by using t-shirts in the following ways:
- Client Appreciation
Businesses thrive by gaining and retaining clients. One way to demonstrate your appreciation for clients is with gifts. T-shirts with the company brand show customers they are an important part of the company’s success, and how much they are valued.
- Brand Building
T-shirts can be a cost effective way to build brand awareness. Having employees wear them, passing them out at events, or selling them at your storefront, creates a mobile billboard for others to see. The more people wearing your T-shirts around town, the more eyes see your brand. Including a creative design or catchy phrase on your shirts may even stimulate conversations which will further help to promote your business. This nearly free publicity may even open doors to other companies when the shirts are worn in the workplace.
For companies with smaller marketing budgets who can’t afford large advertisements, t-shirts can really get the company name out there. Prospective clients become aware of the brand due to the t-shirts they have seen, making them more comfortable with the brand and company.
- Improved Employee Relationships
As mentioned above, one way to help brand awareness is with employee t-shirts. However, that isn’t the only benefit that can come from giving employees company–shirts. These shirts can give the employees the sense that they are part of a team, which can lead to increased productivity and a positive work environment.
Talk to Infinity Signs about designing a company t-shirt and starting a t-shirt program. The team at Infinity Signs can design t-shirts, or add your business logo almost any other type of clothing to help businesses grow.