Creating a company logo is an important step in starting a new business. It helps to shape the identity and often is the first thing customers will see. This is why it needs to symbolize what the company stands for.
There are three types of logos:
- Font-based logos: these are made up of a type treatment with a twist so they aren’t just simple print
- Illustrative logos: this type is literally an illustration of what the company does
- Abstract graphic symbols: these logos don’t necessarily have anything to do with the actual business, such as the Nike swoosh
Not everyone is a creative genius, which can make creating a company logo difficult. That’s where Infinity Signs NW comes in. Their graphic design team can help create the perfect company logo to put on signage, promotional products, and more. However, coming in with a few ideas is helpful. Here are some ideas to get started:
- Seek out the competition
Some logos might not fly in a certain industry. It can be a good idea to check out what other companies are doing and which type of logo is used a lot in that industry. It can also give companies an idea of how to make theirs stand out.
- The message
The logo is a direct message to customers telling them what the company is about. If the company is more conservative, the logo should reflect that. The target audience should also be taken into consideration.
Logos can’t afford to be cluttered. They need to be clean and able to be put on anything from a business card to the side of a vehicle. The best logos are easily reproduced and distinctive.
While actually creating the logo oneself isn’t the best idea, brainstorming some ideas can really help expedite the process. Talk to Infinity Signs NW about creating the perfect company logo to go on any sign or product needed.