After spending money on signage for a business, the last thing anyone wants is for that sign to fade quickly. If the sign is in the store window, there are some ways the business can help to prevent this from happening.
- Window Film
A polyester coating can be applied to the inside of the window. There are many different types of window films and some of these have a UV coating that can filter out 99 percent of UV radiation. This can reduce the amount of sun hitting the sign, which will lower the chance of it fading over time.
- Solar Screen Shades
Solar screen shades reduce glare and block out UV rays. These protect the window signage, store merchandise, and can even lower cooling costs for the business. While available in many different tints, the clear option will allow for the best visibly so customers see inside the store and see the window signage. These shades have the option to be installed as either interior or exterior protection.
Mounting an awning above the store windows can reduce the amount of sunlight entering the store. The amount of sunlight it reduces depends on which direction the windows are facing however. For south facing windows, an awning can reduce incoming heat by 65 percent and 77 percent for eastern and western facing windows according to the Consumer Energy Center. Awnings could be a great way to prevent the bleaching effect the sun has on signage and merchandise near the windows.
Signage is a necessary investment for businesses and should be taken care of so it lasts as long as possible. Talk to Infinity Signs about their sign maintenance services, which includes repairs and cleaning. For those businesses who have faded signage, Infinity Signs can design and manufacture a new sign. Be sure to implement one of the above preventative measures to keep the new signage from fading.