Company Logo Colors

New businesses need to create a logo, but first they have to decide on the color scheme of that logo. Colors portray certain feelings and emotions, and can influence how clients or customers see a company.

Companies choose colors for many reasons, some have merit, and some are just personal. If the company owner has a favorite color, they might go with that. Or, they might do some research on colors and pick which portray the right emotions they want their customers to associate with them.

Here are some popular logo colors and what they portray:


  • Calm
  • Honest
  • Strong
  • Caring
  • Trustworthy

Many companies choose blue because it is associated with trust and caring. Some notable companies with blue logos are: Facebook, Ford and Visa.


  • Love
  • Action
  • Passionate
  • Energy

Red is a vivacious color that makes a bold statement. Red should be used carefully in logos and signs because it can be aggressive. Some notable companies with red logos include: Coca-Cola, Red Bull, and Kellogg’s.


  • Happy
  • Friendly
  • Sociable

Orange is happy and bright, making it a good color for companies with a younger demographic. Companies with an orange logo include: Nickelodeon, Fanta, and The Home Depot.


  • Growth
  • Natural
  • Organic
  • Earth

Green is mostly associated with a down-to-earth feeling these days. It can also be associated with money and growth. Some notable companies with green in their logo are: Starbucks, Green Giant, and John Deer.

Designing a company logo can be hard for those who don’t have a creative eye. If a new business needs help creating a logo to put on their signs and promotional products, contact the creative graphic design experts at Infinity Signs. They can help choose the right colors and design a logo to put on interior/exterior building designs as well a variety of promotional items.


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