Choosing the Right Promotional Product

At Infinity Signs we really enjoy seeing how companies use promotional products for advertising.  Over the years we have discovered a few ideas of how to create a better return on your investment with promotional products.

Promotional products provide creative ways to get your company name in front of your current customers and attract new customers.  There are a whole world of creative and unique promotional products that, when used correctly, will increase sales and gain more attention than you ever imagined.  There are three basic uses for promotional products: brand awareness, increase sales, and gift giving. Businesses will want to keep their primary objective in mind when selecting the promotional products.

Brand Awareness

Promotional products used for this purpose are either introducing a new company or promoting a new product or service.  We all have experienced receiving an inexpensive pen, poorly designed business cards, flimsy hats, or a plain water bottle.  The purchasing agent bought “on the cheap” hoping for a great ROI, however, is this the first impression you want of your new company?  Remember the quality of the promotional product sends a message about the overall quality of the business.

Increase of Sales

Nearly all companies would like more sales. Choosing the right promotional product can help keep you’re your name in front of your client when they are ready to make their buying decisions. Consider where your potential customer is likely to be located when they are making buying decisions. Are they likely to be in the office, at home, or out and about? Choose a product they are likely to need in the location where the buying decisions are made.

Gift Giving

Business owners often decide to present their customers or employees with a special thank you gift. Careful consideration should be given to selecting the most appropriate gift or promotional product. Selecting a unique item that matches not only your business but the customer or employee personality is ideal. When purchasing gifts for a larger number of people, focus more on the uniqueness of the gift. This is not the place to cut costs though. Better to give a nicer gift to only the top customers than to purchase inexpensive items for everyone.

Right product for the right event

At Infinity Signs NW we have a wide range of promotional products available. Let us help you select the perfect item to promote your business. Using the right product for the right event helps you achieve the goal of why you used the promotional product in the first place.

Contact Infinity Signs: 208.473.2913 or email at


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