Outdoor Sign Maintenance

Outdoor business signs are an important investment. Keeping these signs maintained with some regular upkeep will help the business get its money’s worth. Keep outdoor signage lasting for years to come with these sign maintenance tips:

  1. Lighting

If the sign is illuminated, check on the lighting regularly whether it’s an LED sign or lit from the inside. It’s pretty easy to tell if a bulb has gone out in a sign. Partially or dimly lit signs can give customers a bad impression, so fix any lighting issues as soon as possible.

  1. Cleaning

With all of the different weather conditions in Boise and the Treasure Valley like rain, snow, and even sunshine, outdoor signs can get dirty or faded over time. Clean the signage monthly, or more depending on how dirty it gets. During cleaning is a great time to check for cracks, and chipped or peeling paint, which Infinity Signs NW may be able to repair.

  1. Interior

If the sign has an interior, it will also need some maintenance. Check for clogged drain holes due to leaves, dirt, and even insects or animals. Birds frequently like to nest in signage, which could create some electrical problems.

Business signage is often the first impression a customer has of a business, so it should be in top shape all the time, but not every business owner has the time or resources to do regular sign maintenance. Infinity Signs NW can help. We offer sign maintenance and repairs for our customers. If the sign has become faded, chipped, or rusted, we can get it back to looking like new, or replace it with a new sign if it is beyond its lifetime.

Contact Infinity Signs NW today for sign services and repairs, or to get the ball rolling on creating a brand new sign.

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Designing Yard Signs

Many businesses can benefit from lawn signs. These are generally installed in customers’ yards, or outside of a business to give more information about the business services. The key to making a good impression on passersby is a well-crafted yard sign. To be effective, a sign needs to be informative and attention-grabbing.

The team at Infinity Signs can help design an effective sign for any type of business in Boise and throughout the Treasure Valley. To create an effective yard sign, it first needs to have the basic information about the business.

This includes:

  • Name and Logo
  • Phone Number
  • Physical Address (if appropriate)
  • Website URL

If the sign is for a special promotion, here are a few more items to add:

  • Call to Action
  • Slogan
  • Text or SMS Code

Color

Yard signs must stand out since they aren’t tall and at eye level. Making them stand out requires smart color choices. Use bold colors that complement one another. The text and the background colors should contrast each other, so the text is easier to read.

Text

Text needs to be readable. A mix of capital and lower-case letters is best for accomplishing this clarity. A sign full of capital letters can be difficult to read. Usually you will want to use the same font throughout the sign, and make sure it is simple. Sometimes a different font or font color will be used for one or two words to really make them stand out.

Graphics

Adding graphics on a sign can help it stand out. Generally, the graphic on a yard sign is the company’s logo. However, it could also be a drawing or photo relating to the sign. The graphic should not clash with the colors of the text and background.

Talk to Infinity Signs about creating the perfect yard sign for any business. Their graphic design team will work with the customer to design a sign that they can be proud of and that customers will want to display in their yard.

 

 

5 Digital Signage Statistics

A lot of business owners are starting to wonder about digital signage and if it could help their business. These five statistics might help with this decision:
1. Digital Stands Out
A 2012 study found that 71% of people felt advertising on digital billboards stood out more than online ads. They are also more prominent than television ads according to 46% of the participants.
2. Digital Signs Reach More Customers
Seventy percent of Americans report having seen a digital video display in the past month. Another interesting fact is that 75% percent of people recall seeing a digital billboard in the past month while traveling, which means the digital signs are reaching more than just the people who live in the particular town where the sign is located.
3. Digital Holds Attention
Drivers spend significantly longer looking at digital billboards than traditional billboards as they are driving. Giving these signs more attention helps viewers recall the digital advertisement later, especially when it has an animated and colorful display. Although driver distraction was a concern when these signs first became popular, experience has proven this is not a problem.
4. People Remember the Message
Of people who have recently seen a digital billboard, 55 percent could recall the specific message displayed. Advertisers frequently find it challenging to get people to remember a specific message through an advertising campaign, but digital signage has proven to be one of the better ways to reinforce the message.
5. Drive Sales
When people see an ad, it can make them want that item immediately. Digital advertisements can do the same thing when people drive by and see them. Nineteen percent of consumers claim to have made an unplanned, impulse purchase of products they’ve seen digitally advertised.
If your business has decided to use digital signage talk to the team at Infinity Signs NW. We will work to find the right digital sign for your business needs.

Winter Promotional Items

Promotional travel mugs

Winter is fast approaching which means it might be time to put away the promotional t-shirts and water bottles. For the next promotional giveaway, try something that fits with the winter season. Here are some cold-weather promotional item ideas:

  1. Beanie

Trade in the embroidered ball cap for a beanie this winter. It will keep customers warm while they represent the company and spread brand awareness. Our promotional product catalog has a variety of styles and colors to choose from.

  1. Ice Scraper

Defrosting the car in the morning could possibly be one of the worst parts about winter. Make it easier for customers and clients with a promotional ice scraper.

  1. Travel Mug

Sipping hot coffee or hot cocoa is one way to stay warm when the weather outside is frightful. Help customers keep their beverages hot with a travel mug. There is a large variety of styles to choose from, and the company logo can be printed on the surface.

  1. Scarves

With snow comes wind. Scarves are a great way to stay protected from the wind. They can be embroidered just like hats with a logo.

  1. Sweatshirts

Infinity Signs offers many styles of sweatshirts. Both hoodies and crew necks make great giveaway prizes and could even be coupled with a matching beanie.

  1. Lip Balm

Cold, blustery weather can take a toll on the skin and lips. Have the company logo and contact information printed on the lip balm packaging. Every time customers use it this winter they will see your company logo.

  1. Umbrella

Snow can easily turn to rain or sleet, especially here in Idaho. A branded umbrella is a great thing for customers to keep in their car for weather emergencies. When they use it to walk through a parking lot other people will see it, increasing your brand awareness.

Help customers stay warm and battle the elements this winter with these promotional items. Visit the Infinity Signs website to view the full promotional products catalog and be sure to check out our monthly specials.

5 Types of Signage for Retailers

Retail Signs

To attract customers and drives sales, retail businesses need to get noticed. The best way to do that is with signage. Signs are like salespeople, they draw people in, direct them where they need to go, and are informative about the product or business. To do this correctly they need to:

  • Be specific
  • Be simple
  • Include a call to action

However, before creating the sign, retailers have to consider which signage they are going to invest in. Here are five types of signage retailers should consider:

Outdoor Signage

This category encompasses a large variety of signage including sidewalk signs, electronic signs, window signs, banners and more. These signs are often the first chance a retailer has to make an impression and draw customers in to the store.

ADA Signage

Many establishments have to comply by including ADA signage within their store. It also makes everyone feel welcome. ADA signage includes Braille and tactile characters, signs letting people know where an accessible entrance is located and more.

Informational Signage

These signs guide customers by giving them directions, or identifying which department of the store they are in, etc. Customers don’t like getting lost in a store and having to seek out an employee to ask where a certain item would be located. Having effective directional and informational signage will make it easier for customers to find their way around, which helps make their entire experience more pleasant.

Persuasive Signage

This type of signage is often eye-catching and witty, drawing people to a featured item. The signs can influence customers though convincing language or imagery. However, they should not be relied on to be the main signage for a product, they are supplemental.

Custom Embroidered Hats

Custom Embroidered Hats

There’s a lot of promotional apparel companies to choose from for items like t-shirts, scarves, sweaters and more. One piece of apparel that can be worn by everyone year-round is a hat. Company logo-embroidered hats can be used for many things such as:

  • Promotional gifts
  • Uniform attire
  • Tradeshow promotions
  • Contest prizes
  • Merchandise to sell

Companies don’t have to choose just one style of hat either. Infinity Signs has a catalog full of hats that are different styles, materials, and colors for every need. They even have youth sizes. Create ball caps for summer and beanies for winter so people can wear the company logo during all seasons while staying protected from the elements.

People of all ages walk around with hats sporting logos of different companies, sports organizations, schools, and more. When others see these hats, they don’t view them as an advertisement. It’s seen more as the person wearing it showing their support for that company or organization.

When someone wears a hat with a company logo, more people are exposed to that brand and will be able to recall it later on when they need those specific services.

Embroidered hats can also be a great gift for employees, especially if they wear them outside of work. Other people who support the company might inquire about purchasing a hat or other company products or services, which could lead to more revenue for the company.

Screen printed t-shirts can fade or shrink over time when washed over and over, but hats are more durable, especially with embroidering. They’ll last for years to come, giving the company lasting brand exposure.

Talk to Infinity Signs NW about creating a custom embroidered hat. For the month of November, they have a special on a hat & mug combo for $18.99. It could be a great giveaway prize this holiday season.

Advertising with Balloons

printed logo balloons

When it comes to promotional items, there are many choices available. From pens and pencils to coffee mugs and koozies, there’s a promotional item for every business. One that is often overlooked is the latex balloon.

They’re present at parties, tied to cars in car lots, and handed out to children at events. Why not use them to advertise?

Infinity Signs NW can print your company logo or other company message on natural latex balloons that are 100 percent biodegradable. Have them print a logo, or event information. Two-sided color imprint is also available. These balloons come in a multitude of colors that can be standard, luminous, and pearl.

Events

At an event with a booth, balloons can be a good way to get people’s attention. If they’re positioned high enough, they will catch people’s attention over all of the other banners, posters, and everything else going on.

They can also be passed out at events. This works especially well at family-friendly events with children. The kids probably won’t care what is on the balloon, just that they can have one. When the balloon is presented to the child, the parent will take notice of the company logo, creating brand awareness, which is associated with a positive memory.

Real Estate

With millions of signs everywhere these days, sometimes real estate signs can be overlooked. One way to get them to stand out is by securing balloons with your company logo to them. They aren’t expected and will catch the attention of those passing by. Hosting an open house that’s a little difficult to find? Use signs with balloons tied to them to direct people to the property. Advertising is important in real estate and balloons can help.

Talk to Infinity Signs NW about using printed balloons for advertising purposes. They can also help design and manufacture the sign or banner needed for the next event or open house. Visit their website today to learn more about the promotional items they have available.