Think about how proud a business owner must feel when handing out their first official business card to a potential customer. Business cards signify that the company is legitimate, and they have enormous potential to increase sales and referrals.
That’s why most entrepreneurs choose business cards as the first means of marketing their company. Business cards put a face to the business, make a favorable first impression, and save time when giving out contact information. Consider what happens when the owner doesn’t have a business card to hand out. He or she is left trying to scribble down important phone numbers and email addresses on random pieces of paper that are easily lost.
Even though business cards tend to stick around longer and are always accessible, they are increasingly competing with digital methods of information exchange. In order to stick out from the crowd, it’s important to follow some best practices for business card design and etiquette. Incorporating these suggestions will help to ensure that the cards will not immediately end up in the trash.
When it comes to design, less is usually more. Stick to the most important pieces of information like name, job title, company name, work phone number and email, and the physical location of the business if warranted. Make sure that this information is legible using fonts that are large enough. Avoid cluttering the card with too much information by leaving plenty of white space. Some elements, like QR codes, take up a lot of room.
A professionally designed company logo is a must for every business card. The design of the card should harness the power of color, too. Prospects will hold onto a color card 10 times longer on average than a standard black and white card. It is standard practice to leave the back of a business card blank or use it for non-essential information like the company tagline.
Some thought should be put into what material the card will be printed on. Most business cards are made out of cardstock. Cardstock is heavier and more durable than regular paper and gives business cards a quality feel. However, to make business cards stand out even more, consider crafting them out of an unconventional material like plastic, wood, vinyl, or metal.
Proper business card etiquette is also important to follow. Since business cards are small and portable, they fit neatly into wallets, purses, and briefcases. In order to keep them looking their best, consider a business card holder to protect them from wear and tear. Always be prepared to hand out business cards when the opportunity comes.
On the other hand, there is something to be said about being selective. Handing out a card to just anyone passing by is often a wasted investment. Wait until a connection is made and the other person appears to be genuinely interested. Some countries have different expectations when it comes to business card etiquette so it’s important to know what those are.
The experts at Infinity Signs want business owners to be successful. We offer professional business card design and printing services so that owners make a favorable, lasting impression every time they hand out their card.